Our Story

Created by a mountain lover, for mountain lovers

A knitted sweater, a Nordic hat, a down jacket, and a snowman.
For me, the mountains are a great love story… and have been for a long time.

In life, we often say, "do something you love, and the rest will follow." That's exactly what I did : I created Polar Star in 2020, because it truly inspires me.

I’ve written a few lines about how I view life and what inspires me. My goal with Polar Star is to warm the feet of those who share this vision:

In simplicity lies true richness, for it is by stripping our lives of the superfluous that we discover the depth of what truly matters.

Autonomy is real freedom; every step is a choice, and every choice is a declaration of self.

The mountains teach us our smallness, reminding us that our concerns are but shadows in the face of their grandeur.

The tranquility of the peaks offers a refuge for the soul, teaching us that silence can be a powerful ally of well-being.

The seasonal changes remind us of the beauty of impermanence and the importance of embracing every stage of our existence.

Every day, a gentle step forward weaves the thread of our becoming, reminding us that greatness is built in the softness of small advances.

The development of local commerce

An invitation to rediscover the richness of our communities.

By encouraging everyone to step outside their homes, we open the door to authentic encounters and valuable exchanges. Every step toward a nearby shop is a celebration of the diversity that surrounds us, an act of support for those who, like us, aspire to build a better world.

Choosing local is about nurturing a vibrant ecosystem where every purchase becomes a contribution to our collective well-being. In this dynamic, we weave connections, cultivate stories, and breathe life back into our neighborhoods. Together, let us make our towns places of lively exchanges, where humanity and conviviality can flourish.